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WHOSDOOLEY
CONSTANTLY EVOLVING ✨
TROPICANA
For multiple Tropicana projects, the challenge was creating engaging campaign assets using client-provided photography and brand guidelines. My art direction and design focused on layout, color, and typography to bring freshness while maintaining consistency. The system allowed assets to adapt across formats, not just a single hero image.
Deliverables included OOH banners, OLA placements, and social media assets, ensuring the brand translated effectively across physical and digital channels.
OOH
SOCIAL STATIC
